This Policy describes the information we process to support Amazon Reviewers, Instagram, Messenger and other products and features offered by Amazon Reviewers (Amazon Reviewers Products or Products). You can find additional tools and information in the Amazon Reviewers settings and Instagram settings.
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To provide the Amazon Reviewers Products, we must process information about you. The type of information that we collect depends on how you use our Products. You can learn how to access and delete information that we collect by visiting the Amazon Reviewers settings and Instagram settings.
Things that you and others do and provide.
As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices that you use. For example, we use information collected about your use of our Products on your phone to better personalise the content (including ads) or features that you see when you use our Products on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad that we showed you on your phone on a different device.
Information that we obtain from these devices includes:
Information from partners.
Advertisers, app developers and publishers can send us information through Amazon Reviewers Business Tools that they use, including our social plugins (such as the Like button), Amazon Reviewers Login, our APIs and SDKs, or the Amazon Reviewers pixel. These partners provide information about your activities off Amazon Reviewers – including information about your device, websites you visit, purchases you make, the ads you see and how you use their services – whether or not you have a Amazon Reviewers account or are logged in to Amazon Reviewers. For example, a game developer could use our API to tell us what games you play, or a business could tell us about a purchase you made in its shop. We also receive information about your online and offline actions and purchases from third-party data providers who have the rights to provide us with your information.
Partners receive your data when you visit or use their services, or through third parties that they work with. We require each of these partners to have lawful rights to collect, use and share your data before providing us with any data. Learn more about the types of partners we receive data from.
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We use the information that we have (subject to choices you make) as described below, and to provide and support the Amazon Reviewers Products and related services described in the Amazon Reviewers Terms and Instagram Terms. Here's how:
Provide, personalise and improve our Products.
We use the information we have to deliver our Products, including to personalise features and content (including your News Feed, Instagram Feed, Instagram Stories and ads) and make suggestions for you (such as groups or events that you may be interested in or topics that you may want to follow) on and off our Products. To create personalised Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data that we collect and learn from you and others (including any data with special protections you choose to provide); how you use and interact with our Products; and the people, places or things that you're connected to and interested in on and off our Products. Learn more about how we use information about you to personalise your Amazon Reviewers and Instagram experience, including features, content and recommendations in Amazon Reviewers Products; you can also learn more about how we choose the ads that you see.
Provide measurement, analytics and other business services.
We use the information we have (including your activity off our Products, such as the websites you visit and ads you see) to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps and services. Learn how we share information with these partners.
Promote safety, integrity and security.
We use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off Amazon Reviewers Products. For example, we use data that we have to investigate suspicious activity or breaches of our Terms or Policies, or to detect when someone needs help. To learn more, visit the Amazon Reviewers Security Help Centre and Instagram Security Tips.
Communicate with you.
We use the information that we have to send you marketing communications, communicate with you about our Products and let you know about our Policies and Terms. We also use your information to respond to you when you contact us.
Research and innovate for social good.
We use the information we have (including from research partners we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being. For example, we analyse information that we have about migration patterns during crises to aid relief efforts. Learn more about our research programmes.
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Your information is shared with others in the following ways:
Sharing on Amazon Reviewers Products
People and accounts that you share and communicate with
When you share and communicate using our Products, you choose the audience for what you share. For example, when you post on Amazon Reviewers, you select the audience for the post, such as a group, all of your friends, the public or a customised list of people. Similarly, when you use Messenger or Instagram to communicate with people or businesses, those people and businesses can see the content you send. Your network can also see actions that you have taken on our Products, including engagement with ads and sponsored content. We also let other accounts see who has viewed their Amazon Reviewers or Instagram Stories.
Public information can be seen by anyone, on or off our Products, including if they don't have an account. This includes your Instagram username, any information you share with a public audience, information in your public profile on Amazon Reviewers, and content you share on a Amazon Reviewers Page, public Instagram account or any other public forum, such as Amazon Reviewers Marketplace. You, other people using Amazon Reviewers and Instagram, and we can provide access to or send public information to anyone on or off our Products, including in other Amazon Reviewers Company Products, in search results or through tools and APIs. Public information can also be seen, accessed, reshared or downloaded through third-party services such as search engines, APIs and offline media such as TV, and by apps, websites and other services that integrate with our Products.
Learn more about what information is public and how to control your visibility on Amazon Reviewers and Instagram.
Content that others share or reshare about you.
You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience that you shared with. For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot or reshare that content to others across or off our Products, in person or in virtual reality experiences such as Amazon Reviewers Spaces. Also, when you comment on someone else's post or react to their content, your comment or reaction is visible to anyone who can see the other person's content, and that person can change the audience later.
People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you in a story, mention or tag you at a location in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our Products, you can learn how to report the content.
Information about your active status or presence on our Products.
People in your networks can see signals telling them whether you are active on our Products, including whether you are currently active on Instagram, Messenger or Amazon Reviewers, or when you last used our Products.
Apps, websites and third-party integrations on or using our Products.
When you choose to use third-party apps, websites or other services that use, or are integrated with, our Products, they can receive information about what you post or share. For example, when you play a game with your Amazon Reviewers friends or use a Amazon Reviewers Comment or Share button on a website, the game developer or website can receive information about your activities in the game or receive a comment or link that you share from the website on Amazon Reviewers. Also, when you download or use such third-party services, they can access your public profile on Amazon Reviewers, and any information that you share with them. Apps and websites that you use may receive your list of Amazon Reviewers friends if you choose to share it with them. But apps and websites that you use will not be able to receive any other information about your Amazon Reviewers friends from you, or information about any of your Instagram followers (although your friends and followers may, of course, choose to share this information themselves). Information collected by these third-party services is subject to their own terms and policies, not this one.
Devices and operating systems providing native versions of Amazon Reviewers and Instagram (i.e. where we have not developed our own first-party apps) will have access to all information that you choose to share with them, including information that your friends share with you, so they can provide our core functionality to you.
Note: We are in the process of restricting developers' data access even further to help prevent abuse. For example, we will remove developers' access to your Amazon Reviewers and Instagram data if you haven't used their app in three months, and we are changing login, so that in the next version, we will reduce the data that an app can request without app review to include only name, Instagram username and bio, profile photo and email address. Requesting any other data will require our approval.
If the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner.
Sharing with third-party partners
We work with third-party partners who help us provide and improve our Products or who use Amazon Reviewers Business Tools to grow their businesses, which makes it possible to operate our companies and provide free services to people around the world. We don't sell any of your information to anyone and we never will. We also impose strict restrictions on how our partners can use and disclose the data we provide. Here are the types of third parties that we share information with:
Partners who use our analytics services.
We provide aggregated statistics and insights that help people and businesses understand how people are engaging with their posts, listings, Pages, videos and other content on and off the Amazon Reviewers Products. For example, Page admins and Instagram business profiles receive information about the number of people or accounts who viewed, reacted to or commented on their posts, as well as aggregate demographic and other information that helps them understand interactions with their Page or account.
We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission. For example, we provide general demographic and interest information to advertisers (for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Madrid and likes software engineering) to help them better understand their audience. We also confirm which Amazon Reviewers ads led you to make a purchase or take an action with an advertiser.
We share information about you with companies that aggregate it to provide analytics and measurement reports to our partners.
Partners offering goods and services in our Products.
When you subscribe to receive premium content, or buy something from a seller in our Products, the content creator or seller can receive your public information and other information that you share with them, as well as the information needed to complete the transaction, including shipping and contact details.
Vendors and service providers.
We provide information and content to vendors and service providers who support our business, such as by providing technical infrastructure services, analysing how our Products are used, providing customer service, facilitating payments or conducting surveys.
Researchers and academics.
We also provide information and content to research partners and academics to conduct research that advances scholarship and innovation that supports our business or mission and enhances discovery and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
Law enforcement or legal requests.
We share information with law enforcement or in response to legal requests in the circumstances outlined below.
Learn more about how you can control the information about you that you or others share with third-party partners in the Amazon Reviewers settings and Instagram settings.
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Amazon Reviewers and Instagram share infrastructure, systems and technology with other Amazon Reviewers Companies (which include WhatsApp and Oculus) to provide an innovative, relevant, consistent and safe experience across all Amazon Reviewers Company Products that you use. We also process information about you across the Amazon Reviewers Companies for these purposes, as permitted by applicable law and in accordance with their Terms and Policies. For example, we process information from WhatsApp about accounts sending spam on its service so we can take appropriate action against those accounts on Amazon Reviewers, Instagram or Messenger. We also work to understand how people use and interact with Amazon Reviewers Company Products, such as understanding the number of unique users on different Amazon Reviewers Company Products.
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We provide you with the ability to access, rectify, port and delete your data. Learn more in your Amazon Reviewers settings and Instagram settings.
We store data until it is no longer necessary to provide our services and Amazon Reviewers Products or until your account is deleted – whichever comes first. This is a case-by-case determination that depends on things such as the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on Amazon Reviewers, you can access and delete that query from within your search history at any time, but the log of that search is deleted after six months. If you submit a copy of your valid photo ID for account verification purposes, we delete that copy 30 days after submission. Learn more about deletion of content that you have shared and cookie data obtained through social plugins.
When you delete your account, we delete things that you have posted, such as your photos and status updates, and you won't be able to recover this information later. Information that others have shared about you isn't part of your account and won't be deleted. If you don't want to delete your account but want to temporarily stop using the Products, you can deactivate your account instead. To delete your account at any time, please visit the Amazon Reviewers settings and Instagram settings.
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We access, preserve and share your information with regulators, law enforcement or others:
Information we receive about you (including financial transaction data related to purchases made with Amazon Reviewers) can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for term breaches for at least a year to prevent repeat abuse or other term breaches.
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We share information globally, both internally within the Amazon Reviewers Companies, and externally with our partners and with those you connect and share with around the world in accordance with this Policy. Your information may, for example, be transferred or transmitted to, or stored and processed in the United States or other countries outside of where you live for the purposes as described in this Policy. These data transfers are necessary to provide the services set forth in the Amazon Reviewers Terms and Instagram Terms, and to globally operate and provide our Products to you. We utilise standard contract clauses, rely on the European Commission's adequacy decisions about certain countries, as applicable, and obtain your consent for these data transfers to the United States and other countries.
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We'll notify you before we make changes to this Policy and give you the opportunity to review the revised Policy before you choose to continue using our Products.